Oreo Cookies Advert

http://www.youtube.com/watch?v=7YJ-GghSqHA

The Global American brand i chose to talk about is Oreo Cookies. Oreo as a brand was first developed and produced by the national biscuit company (Nabisco) in 1912 in New York City. Throughout the years it has been named various names such as 'the Oreo sandwich' in 1921, 'Oreo creme sandwich' in 1948 and finally the 'Oreo chocolate sandwich cookie' in 1978, which remains its name today. Within the 21st century there have been a few changes to the original Oreo cookie. For example in 2011 the company released a special edition cookie filled with blue cream in promotion of the animated film Rio. Another special edition cookie advert was released in 2102 to commemorate Gay Pride Month, which consisted of a rainbow coloured cream filling. The Gay Pride ad was followed during 2012 by a series of ads commemorating other holidays and events, including a red, white and blue cream Oreo for Bastille Day, a stream of cookie crumbs for the appearance of the Delta Aquarid meteor shower, and a cookie with a jagged bite taken out of it for Shark Week.

Oreo cookies are distributed worldwide through a variety of means. They were first sold in the UK in 2008 in Sainsbury's store's and then later distributed to the rest of the country. They were repackaged and a £4.5 million television advert was made for the UK audience around the "twist, lick and dunk" catchphrase. Kraft also recently partnered with McDonalds and KFC to produce the Mcflurry and ice creams made with Oreo cookies.

For my example of an advert i have chosen two different ones. The first is a television advert from June 2013, advertised in America and the rest of the world. The advert has a theme song that was written by the Band Owl City specially for the advert.  This advert is primarily based at the American target audience as it was first produced in America. The advert has strong positive comments from the audience. The advert is more 'American' in its nature as it has a more positive energy than many English Adverts. For example the UK advert for Oreo cookies is centred around a young child not wanting to share the cookie yet the American one has a positive energy and the message of sharing is a common theme throughout.

The second advert i have chosen is a screen shot of a tweet, which was put onto the social networking site Twitter in February 2013. Oreo Cookie tweeted an advert with the slogan 'You Can Still Dunk in the Dark' when the lights at the Superdome went out for nearly a half hour during the third quarter of the Superbowl game this year. The company acted quickly to the problem and the tweet was retweeted over 12,000 times and favourited over 4,000. This shows Oreo's dominance in the American culture and in particular on social networking sites. This also shows that when the television isn't available people can turn to the internet and social networking sites and advertisements for consumer goods will still be shown and seen by the public, ensuring its dominance .