The commercial above is Super Bowl official commercial endorsed by Jeep. Jeep is a brand of American automobiles that was founded in 1941by Mark A. Smith. The Super Bowl initially began in 1967 and is the annual championship game of the National Football League, which is the highest level of professional American football in the United States.
Jeep's Super Bowl commercial consists of American solider returning home. The advert evokes hope through its shots of children waiting for their fathers, depression through its shots of crying wives and mothers, to joy through its shots of troops finally returning home. The advertisement also consists of a powerful voiceover by Oprah Winfrey in order to showcase Jeeps partnership with the U.S.O.
The advert, "Whole Again", is known for eliciting a range of emotions due to its content which promotes American patriotism and values. The commercial is able to exude American values, specifically patriotism, so effectively through its use of the American Army, the American Jeeps, the familiar 'Anytown' residential streets, the patriotic-themed background music, and through the commercials narrative; the advert opens with the following message across a blank, dark screen: "We wait. We hope. We pray. Until you're home again"- Oprah, and finishes with the underlying theme of the advertisement: "The best of what we're made of." Thus the most distinguishable American value throughout the commercial is America's patriotism.
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