Victoria's Secret Advert

This is a commercial for Victoria’s Secret, which is a very popular company in the United States of America. The company was founded in 1977 by Roy Raymond. The company is best known for selling its bras and underwear. It also sells makeup, perfume, and even clothing. They have a separate line of clothing from the company called PINK!, which is also very popular. Victoria’s Secret, PINK! Makes billions of dollars a year and has many stores around the country. It has even expanded to other countries, but there are not as many stores as in the USA. For example in my shopping mall back home we have two right across from each other. One is Victoria’s Secret and the other is PINK!. The company is a good example of America because capitalised and expanded which is what one thinks of with American companies.

The commercial is for the miraculous push up bra Victoria’s Secret came out with. It has women modelling the bra in different sexy poses. I thought this showed American culture because of how sexual it is. I’ve asked some English friends and they’ve told me they would never see an advertisement like this one their televisions. I see many like this back home. In America we make many things very sexual. We’re hypocrites in a way because we sexualise many things but we also make sex out to be bad because our society is so rooted in its Christian roots.

American women will be persuaded to buy this because they will feel sexy. They see the models wearing the products and doing sexy poses and unconsciously women think they will look and feel sexy like the model if they buy the product. Men will want their girlfriends to buy this because they will think they will look sexy like the model. Many of our advertisements do this to convince people to buy their products including advertisement for makeup and shampoo.

A lot of American advertisements sell sex in one way or another, but they disguise it by not coming right out and saying it. Mostly it's women who are sexualised, but occasionally men are as well.