"So American you can taste it".

Ball Park Beef Patty

"Since 1957, Ball Park® has been focused on making hot dogs that are meaty, juicy and bold. Now we’ve gone a step further with our Flame Grilled Beef Patties, Angus Brats and Angus Beef Hot Links. We don’t claim to understand guys any better than you do, but we do know what they like to eat. So when he’s just being himself, good luck. But when he’s hungry, think Ball Park®.

The Ball Park® brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park® Frank quickly became such a success, it was expanded nationally. Ball Park® is now a national premium brand of hot dogs with a reputation for great taste and quality. Today, you can find Ball Park® franks in supermarkets, convenience stores and Detroit’s Comerica Park.

Ball Park has always focused on quality and delivering bold juicy flavor. That's why we DO NOT use Finely Textured Beef Trimmings or what has been characterized in the media as "pink slime" in our products." - Found on their about page at http://ballparkbrand.com/#!/about/brand-history

This commercial is for basically a microwaveable beef burger. The use of characters helps sell the product. For example the use of Abraham Lincoln causes the audience to think that if it's good enough for a previous president then it's good enough for them. This also helps encourage the idea that the product is all American. Other elements that also encourage it is the other characters used like the stereotypical cheerleader, football players, salesman and other historical figures. 

The slogan "So American you can taste it" suggests that the burger literally tastes like America and all of it's promises, such as freedom, democracy and success. The overall commercial suggests that a product being American is what makes it sell in America, not the product or the company. That the notion of being patriotic is more important then real advertising. This form of advertising has an overall sense of falseness when not from America, so this product would not sell as much in other countries.